We are all looking for business and ways to get the word out.
Get Aggressive with Your Marketing
- Have a great website that really demonstrates your expertise
- Create a weblog (Blog)
- Toot your horn on what is so great about you
- Have a great brochure
- Have the best business card you can get
Focus on Customer Service
- Be attentive to your customer’s uniqueness
- Outline in clear terms what your agreement is
- Ask for 3 things when you deliver a great product or service
- Repeat business
- Get to know THEM first
- Don’t “data dump”
- Be ready with your elevator pitch
- Build compatible partnerships and praise their work
- Know your competition and when they might be a great choice
- Don’t just be a card carrying member
- Embrace every opportunity to be on panels or do public speaking
- Join networking groups that stimulate growth
- Volunteer your talents for the benefit of your industry
Sharpen Your Skills
- Read journals on your industry and related industries
- Join social online networks and contribute to group blogs
- Learn a new skill that will enhance your product or service
- Ask for advise
- Attend webinars
- Dress for success
- Do your homework in getting to know them and allow them to “paint the canvas”
- Be a problem solver
- Tell them a story about how your product or service was helpful to another client
A Powerful Elevator Pitch
The goal of creating an elevator pitch is to craft a statement that explains to someone — without any experience in your industry — what you do, how you do it, and who you do it for. It should be straightforward and easy to understand and digest.
Here is a really simple formula you can use as a basis for a powerful elevator pitch:
- Part I: Ask the other person a question that identifies a common problem. This engages them and gives you a lead-in to Part II.
- Part II: Give a boiled down version of what you do and how it solves the problem you identified in Part I.
- Part III: Provide a call to action that specifically tells the other person what you want them to do now.
What’s your elevator pitch?